{"version":"1.0","provider_name":"Observatory of Public Sector Innovation","provider_url":"https:\/\/oecd-opsi.org","title":"EAST: Four Simple Ways to Apply Behavioural Insights - Observatory of Public Sector Innovation","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rrrLFYfBS7\"><a href=\"https:\/\/oecd-opsi.org\/toolkits\/east-four-simple-ways-to-apply-behavioural-insights\/\">EAST: Four Simple Ways to Apply Behavioural Insights<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/oecd-opsi.org\/toolkits\/east-four-simple-ways-to-apply-behavioural-insights\/embed\/#?secret=rrrLFYfBS7\" width=\"600\" height=\"338\" title=\"&#8220;EAST: Four Simple Ways to Apply Behavioural Insights&#8221; &#8212; Observatory of Public Sector Innovation\" data-secret=\"rrrLFYfBS7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/oecd-opsi.org\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2019\/02\/hd6RqosXQSu2IuONAJko_BIT-Publication-EAST_FA_WEB.png","thumbnail_width":155,"thumbnail_height":220,"description":"EAST is a framework and summary of the Behavioural Insights Team's knowledge of behavioural science, developed for busy policymakers. It is based around principles of making actions Easy, Attractive, Social and Timely (EAST) applied to a 4-step process: 1. Define the outcome, Understand the context, Build your intervention, and Test, learn, adapt. It is a more simplified version of the publisher's prior MINDSPACE framework. The resource includes overall guidance and case studies."}