{"id":40472,"date":"2024-02-12T13:27:24","date_gmt":"2024-02-12T12:27:24","guid":{"rendered":"https:\/\/oecd-opsi.org\/?p=40472"},"modified":"2024-05-14T19:20:43","modified_gmt":"2024-05-14T17:20:43","slug":"reducing-frictions-in-public-services","status":"publish","type":"post","link":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/","title":{"rendered":"Reducing friction in public services: Three lessons learned from the first International Sludge Academy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>The International Sludge Academy, launched in 2023, is a partnership between the OECD and the Government of New South Wales (NSW) in Australia. Over the course of 5 months, 16 teams from 14 countries completed sludge audits on government processes and public services. Learn more about the Academy and the sludge audit approach in our previous blog: \u201c<a href=\"https:\/\/oecd-opsi.org\/blog\/behavioural-science-spotting-the-sludge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotting the sludge: Behavioural audits to improve public services across countries<\/a>.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever felt frustrated by an unnecessarily lengthy government form or exasperated while trying to navigate a complicated public service website in search of the information you need? If so, you have experienced \u2018sludge\u2019 \u2013 unjustified friction that affects citizens\u2019 satisfaction, trust, and access to government services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, governments from around the world joined forces to tackle sludge through the International Sludge Academy, a partnership between the OECD and the Government of NSW. Sixteen teams piloted the NSW Government <a href=\"https:\/\/www.nsw.gov.au\/departments-and-agencies\/behavioural-insights-unit\/sludge-toolkit\" target=\"_blank\" rel=\"noreferrer noopener\">sludge audit method and tool<\/a>, a robust behavioural assessment for public services and internal government processes. Sludge audits pinpoint practical, emotional, and social barriers to accessing government services. The NSW Government has used sludge audits to make many services easier to use, including increasing the attendance of milestone health checks by 24%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the International Sludge Academy, teams engaged in peer learning discussions, mentorship sessions, and masterclasses, including a talk from Prof. Cass Sunstein, author of <em><a href=\"https:\/\/mitpress.mit.edu\/9780262545082\/sludge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sludge: What Stops Us from Getting Things Done<\/a><\/em>. Below, we bring you three key lessons learned from the International Sludge Academy.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"459\" src=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/01\/image.png\" alt=\"\" class=\"wp-image-40473\" srcset=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/01\/image.png 939w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/01\/image-300x147.png 300w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/01\/image-768x375.png 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><figcaption class=\"wp-element-caption\">Snapshot of the International Sludge Academy timeline.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Sludge audits helps teams quantify hidden frictions users face<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Academy members using the NSW sludge method were prompted to consider time, cost, effort, and inclusion for every step in their behavioural journey map. This approach simplifies complex processes and offers a tangible way to express burdens in public services. Audits operationalise behavioural science principles into values that are easily digestible, ultimately allowing teams to justify improvements. For example, one team found that while staff had been aware of the challenging internal onboarding process, quantifying the precise time burden for managers made it a more compelling case for change.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-opsi-normal-font-size wp-block-paragraph\">Besides being important to identify opportunities to reduce time losses and costs, sludge audits can be a powerful tool to spot inequalities in the access to public services.<\/p>\n<cite>Ministry of Management and Innovation in Public Services (Brazil)<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. Sludge audits are useful across diverse teams, services, users, and governments<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-opsi-normal-font-size wp-block-paragraph\">Sludge audits not only allow us to create better services for the public, but also to create better internal processes for our colleagues.<\/p>\n<cite>British Columbia Behavioural Insights Group (Canada)<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Teams audited services across a wide range of government areas, from the Government of Canada&#8217;s largest student employment program to New Zealand&#8217;s criminal justice case management process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diverse teams:<\/strong> The Academy was comprised of teams from all levels and parts of government. Some were specialised in behavioural science, such as the <a href=\"https:\/\/www2.gov.bc.ca\/gov\/content\/governments\/services-for-government\/service-experience-digital-delivery\/behavioural-insights\" target=\"_blank\" rel=\"noreferrer noopener\">British Columbia Behavioural Insights Group<\/a> in Canada, while others were from industry-specific government departments, like the <a href=\"https:\/\/mindigital.gouvernement.lu\/fr.html\">Ministry for Digitalisation in Luxembourg<\/a>.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Diverse services:<\/strong> Teams audited both public services and internal government processes. For instance, France\u2019s <a href=\"https:\/\/www.modernisation.gouv.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Direction Interminist\u00e9rielle de la Transformation Publique (DITP)<\/a> audited the <a href=\"https:\/\/www.service-public.fr\/particuliers\/vosdroits\/F10009\" target=\"_blank\" rel=\"noreferrer noopener\">Personalized Autonomy Allowance<\/a>, a public service designed to provide financial aid, meal deliveries, and household assistance to elderly individuals facing autonomy challenges. Conversely, the <a href=\"https:\/\/www.canada.ca\/en\/treasury-board-secretariat.html\" target=\"_blank\" rel=\"noreferrer noopener\">Treasury Board of Canada Secretariat<\/a> applied the sludge audit methodology to the <a href=\"https:\/\/www.canada.ca\/en\/public-service-commission\/jobs\/services\/recruitment\/students.html\" target=\"_blank\" rel=\"noreferrer noopener\">Federal Student Recruitment Program<\/a>, an internal student recruitment program available to managers across Canada&#8217;s federal public service looking to hire students.<\/li>\n\n\n\n<li><strong>Diverse users: <\/strong>Service users ranged from individuals, such as citizens or public servants, to entire organisations. Teams recognised the distinct challenges often faced by users and reflected these in their audits. For instance, one team created different journey maps for each user in an onboarding process, noting that their experiences may vary. Another team used ranges instead of averages when estimating the time it might take citizens with autonomy challenges to complete a form.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Governments especially valued the systematic approach of the sludge audit. Using a single tool across government services invited collaboration within and across departments. Having defined inputs and outputs ensured objectivity throughout the process, and the behavioural science lens allowed staff to gather new data and insights.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-opsi-normal-font-size wp-block-paragraph\">The Sludge Audit method provided to us is a useful tool, expanding our capabilities for advisory work. The audit method is a systematic way of achieving swift results, useful for conducting rapid exploratory work.<\/p>\n<cite>Behavioural Science Aotearoa (New Zealand)<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">3. Sludge audits pinpoint areas for behavioural interventions to improve services<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Governments around the world know that accessing public services can be a confusing and frustrating process for citizens. While there is interest in improving the quality of services, it can be difficult to pinpoint frictions and prioritise areas to address. This is precisely where the sludge audit comes in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audit output provides teams with a summary of the friction points within their processes. This summary includes information about the specific location of friction points within the behavioural journey, the impact on citizens\u2019 experiences in terms of time, effort, and inclusion, along with recommendations on where to prioritize further investigation. This effectively allows governments to identify areas for targeted behavioural interventions.<br>For example, Brazil\u2019s <a href=\"https:\/\/www.gov.br\/gestao\/pt-br\" target=\"_blank\" rel=\"noreferrer noopener\">Ministry of Management and Innovation in Public Services<\/a> noticed a high dropout rate of citizens recovering their <a href=\"https:\/\/www.gov.br\/pt-br\">gov.br<\/a> account, a government login required for access to over 4800 digital services. With help of the sludge audit summary, the team was able to identify a notification that was causing citizens to give up on recovering their gov.br account. It was revealed that toward the end of the account recovery process, citizens were informed of a 48-hour wait time \u2013 leading to frustration and the abandonment of the process \u2013 when the real wait time was under 30-minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By making invisible frictions, visible, the team developed potential behavioural interventions to improve the account recovery process. Soon, they hope to implement live waiting time updates to minimise frustration and improve citizens\u2019 access to digital services.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-opsi-normal-font-size wp-block-paragraph\">The journey mapping process has been very helpful \u2013 interesting to see how they\u2019ve already found sludge just through this exercise.<\/p>\n<cite>Anonymous (International Sludge Academy Feedback Survey)<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The International Sludge Academy has sparked a global movement, empowering governments around the world to identify unnecessary frictions and develop behaviourally informed solutions. After piloting the sludge audit tool, teams from around the world expressed interest in translating lessons learned into an international framework with guidelines for sludge busting.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"430\" src=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/image.png\" alt=\"\" class=\"wp-image-42065\" srcset=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/image.png 939w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/image-300x137.png 300w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/image-768x352.png 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><figcaption class=\"wp-element-caption\">Results of an interest poll on next steps for the International Sludge Academy.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The OECD is systematising the experiences of International Sludge Academy teams, building on the NSW Government\u2019s pioneering sludge work, and drawing on insights from members of the <a href=\"https:\/\/oecd-opsi.org\/bi-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">OECD Network on Behavioural Insights Experts in Government<\/a>. In 2024, further resources will be developed to support international application and comparability of sludge audits to improve government services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned for more updates in the realm of behavioural science and public service optimisation! If you want to reduce friction in your organisation and improve your customers\u2019 experiences, reach out to <a href=\"mailto:behavioural.science@oecd.org\" target=\"_blank\" rel=\"noreferrer noopener\">behavioural.science@oecd.org<\/a> to learn more about conducting a sludge audit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This blog is funded by the European Union. Its contents are the sole responsibility of the authors and do not necessarily reflect the views of the European Union.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"63\" src=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2023\/06\/EN-Funded-by-the-EU-POS-300x63.png\" alt=\"\" class=\"wp-image-38599\" srcset=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2023\/06\/EN-Funded-by-the-EU-POS-300x63.png 300w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2023\/06\/EN-Funded-by-the-EU-POS-1024x215.png 1024w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2023\/06\/EN-Funded-by-the-EU-POS-768x161.png 768w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2023\/06\/EN-Funded-by-the-EU-POS-1536x322.png 1536w, https:\/\/oecd-opsi.org\/wp-content\/uploads\/2023\/06\/EN-Funded-by-the-EU-POS-2048x430.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The International Sludge Academy, launched in 2023, is a partnership between the OECD and the Government of New South Wales (NSW) in Australia. Over the course of 5 months, 16 teams from 14 countries completed sludge audits on government processes and public services. Learn more about the Academy and the sludge audit approach in our previous blog: \u201cSpotting the sludge: Behavioural audits to improve public services across countries.\u201d Have you ever felt frustrated by an&#8230;<\/p>\n","protected":false},"author":7320,"featured_media":42110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4482,1709,6],"tags":[],"global":[4505,4509,12985],"coauthors":[3733,12849,12310,12311,12312,12313],"class_list":["post-40472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-insights","category-ec-collaboration","category-updates-on-the-opsi","global-behavioural-insights","global-ec-collaboration","global-horizon-europe-blogs-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reducing friction in public services: Three lessons learned from the first International Sludge Academy - Observatory of Public Sector Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reducing friction in public services: Three lessons learned from the first International Sludge Academy - Observatory of Public Sector Innovation\" \/>\n<meta property=\"og:description\" content=\"The International Sludge Academy, launched in 2023, is a partnership between the OECD and the Government of New South Wales (NSW) in Australia. Over the course of 5 months, 16 teams from 14 countries completed sludge audits on government processes and public services. Learn more about the Academy and the sludge audit approach in our previous blog: \u201cSpotting the sludge: Behavioural audits to improve public services across countries.\u201d Have you ever felt frustrated by an...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Observatory of Public Sector Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theOECD\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T12:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-14T17:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/Sludge-LinkedIn-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chiara Varazzani, Pradnaya Pathak, Alex Galassi, Eva Koromilas, Stephen Chan, Dave Trudinger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/Sludge-LinkedIn-Image.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@OPSIgov\" \/>\n<meta name=\"twitter:site\" content=\"@OPSIgov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chiara Varazzani, Pradnaya Pathak, Alex Galassi, Eva Koromilas, Stephen Chan, Dave Trudinger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oecd-opsi.org\\\/blog\\\/reducing-frictions-in-public-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oecd-opsi.org\\\/blog\\\/reducing-frictions-in-public-services\\\/\"},\"author\":{\"name\":\"Chiara Varazzani\",\"@id\":\"https:\\\/\\\/oecd-opsi.org\\\/#\\\/schema\\\/person\\\/3d5897753e9c366758c1312c7edae3f6\"},\"headline\":\"Reducing friction in public services: Three lessons learned from the first International Sludge Academy\",\"datePublished\":\"2024-02-12T12:27:24+00:00\",\"dateModified\":\"2024-05-14T17:20:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oecd-opsi.org\\\/blog\\\/reducing-frictions-in-public-services\\\/\"},\"wordCount\":1226,\"publisher\":{\"@id\":\"https:\\\/\\\/oecd-opsi.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oecd-opsi.org\\\/blog\\\/reducing-frictions-in-public-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oecd-opsi.org\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Sludge-Blog-Image-2.jpg\",\"articleSection\":[\"Behavioural Insights\",\"European Commission Collaboration\",\"Updates on OPSI\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oecd-opsi.org\\\/blog\\\/reducing-frictions-in-public-services\\\/\",\"url\":\"https:\\\/\\\/oecd-opsi.org\\\/blog\\\/reducing-frictions-in-public-services\\\/\",\"name\":\"Reducing friction in public services: Three lessons learned from the first International Sludge Academy - 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Over the course of 5 months, 16 teams from 14 countries completed sludge audits on government processes and public services. Learn more about the Academy and the sludge audit approach in our previous blog: \u201cSpotting the sludge: Behavioural audits to improve public services across countries.\u201d Have you ever felt frustrated by an...","og_url":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/","og_site_name":"Observatory of Public Sector Innovation","article_publisher":"https:\/\/www.facebook.com\/theOECD\/","article_published_time":"2024-02-12T12:27:24+00:00","article_modified_time":"2024-05-14T17:20:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/Sludge-LinkedIn-Image.jpg","type":"image\/jpeg"}],"author":"Chiara Varazzani, Pradnaya Pathak, Alex Galassi, Eva Koromilas, Stephen Chan, Dave Trudinger","twitter_card":"summary_large_image","twitter_image":"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/Sludge-LinkedIn-Image.jpg","twitter_creator":"@OPSIgov","twitter_site":"@OPSIgov","twitter_misc":{"Written by":"Chiara Varazzani, Pradnaya Pathak, Alex Galassi, Eva Koromilas, Stephen Chan, Dave Trudinger","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/#article","isPartOf":{"@id":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/"},"author":{"name":"Chiara Varazzani","@id":"https:\/\/oecd-opsi.org\/#\/schema\/person\/3d5897753e9c366758c1312c7edae3f6"},"headline":"Reducing friction in public services: Three lessons learned from the first International Sludge Academy","datePublished":"2024-02-12T12:27:24+00:00","dateModified":"2024-05-14T17:20:43+00:00","mainEntityOfPage":{"@id":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/"},"wordCount":1226,"publisher":{"@id":"https:\/\/oecd-opsi.org\/#organization"},"image":{"@id":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/#primaryimage"},"thumbnailUrl":"https:\/\/oecd-opsi.org\/wp-content\/uploads\/2024\/02\/Sludge-Blog-Image-2.jpg","articleSection":["Behavioural Insights","European Commission Collaboration","Updates on OPSI"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/","url":"https:\/\/oecd-opsi.org\/blog\/reducing-frictions-in-public-services\/","name":"Reducing friction in public services: Three lessons learned from the first International Sludge Academy - 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