{"id":1983,"date":"2019-02-20T18:33:19","date_gmt":"2019-02-20T15:33:19","guid":{"rendered":"https:\/\/oecd-opsi.org\/toolkits\/east-four-simple-ways-to-apply-behavioural-insights\/"},"modified":"2022-03-04T10:34:32","modified_gmt":"2022-03-04T09:34:32","slug":"east-four-simple-ways-to-apply-behavioural-insights","status":"publish","type":"toolkit","link":"https:\/\/oecd-opsi.org\/toolkits\/east-four-simple-ways-to-apply-behavioural-insights\/","title":{"rendered":"EAST: Four Simple Ways to Apply Behavioural Insights"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>EAST is a framework and summary of the Behavioural Insights Team&#8217;s knowledge of behavioural science, developed for busy policymakers. It is based around principles of making actions Easy, Attractive, Social and Timely (EAST) applied to a 4-step process: 1. 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