Behavioural insights Archives - Observatory of Public Sector Innovation https://oecd-opsi.org/discipline-or-practice/behavioural-insights/ Fri, 04 Mar 2022 10:29:39 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 Uncertain Times https://oecd-opsi.org/toolkits/uncertain-times/ Wed, 06 Jan 2021 13:35:39 +0000 https://oecd-opsi.org/?post_type=toolkit&p=22781 The post Uncertain Times appeared first on Observatory of Public Sector Innovation.

]]> BASIC – the Behavioural Insights Toolkit and Ethical Guidelines for Policy Makers https://oecd-opsi.org/toolkits/basic-the-behavioural-insights-toolkit-and-ethical-guidelines-for-policy-makers/ https://oecd-opsi.org/toolkits/basic-the-behavioural-insights-toolkit-and-ethical-guidelines-for-policy-makers/#comments Wed, 20 Feb 2019 15:38:10 +0000 https://oecd-opsi.org/toolkits/basic-the-behavioural-insights-toolkit-and-ethical-guidelines-for-policy-makers/ BASIC (Behaviour, Analysis, Strategies, Intervention, and Change) is an overarching framework for applying behavioural insights to public policy from the beginning to the end of the policy cycle. It is built on five stages that guides the application of behavioural insights and is a repository of best practices, proof of concepts and methodological standards for behavioural insights practitioners and policymakers who have become interested in applying behavioural insights to public policy.
The document provides an overview of the rationale, applicability and key tenets of BASIC. It walks practitioners through the five BASIC sequential stages with examples, and presents detailed ethical guidelines to be considered at each stage.

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]]> https://oecd-opsi.org/toolkits/basic-the-behavioural-insights-toolkit-and-ethical-guidelines-for-policy-makers/feed/ 3 Behavioural Economics Guide https://oecd-opsi.org/toolkits/behavioural-economics-guide/ https://oecd-opsi.org/toolkits/behavioural-economics-guide/#comments Wed, 20 Feb 2019 15:38:10 +0000 https://oecd-opsi.org/toolkits/behavioural-economics-guide/ The website is aims to be a major knowledge broker in the behavioral sciences, particularly behavioral economics and related areas (nudging, behavior change, etc.). The site contains a guide (published annually), a blog, a LinkedIn group, and job board. The site’s mission is to connect people, provide resources, as well as promote the growth and relevance of the discipline. Note that behavioral economics is a specific application of behavioral science. Downloading the guide requires you to enter your email address and sign up for their newsletter.

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]]> https://oecd-opsi.org/toolkits/behavioural-economics-guide/feed/ 1 Australian Government Guide to Behavioural Economics https://oecd-opsi.org/toolkits/australian-government-guide-to-behavioural-economics/ Wed, 20 Feb 2019 15:34:37 +0000 https://oecd-opsi.org/toolkits/australian-government-guide-to-behavioural-economics/ This resource contains two guides: one about the general field of behavioural economics and another is on developing behavioural interventions for randomised controlled trials (RCTs). The website also contains an academic directory of researchers working in this field.

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]]> Demand for Health Services: A Human-Centred Field Guide for Investigating and Responding to Challenges https://oecd-opsi.org/toolkits/demand-for-health-services-a-human-centred-field-guide-for-investigating-and-responding-to-challenges/ Wed, 20 Feb 2019 15:33:19 +0000 https://oecd-opsi.org/toolkits/demand-for-health-services-a-human-centred-field-guide-for-investigating-and-responding-to-challenges/ This field guide introduces human-centred design as an approach to addressing challenges related to community demand for services (specifically immunization services, but it could be applied to others). This Field Guide exists to help investigate, understand and respond to challenges of demand. It draws on insights from behavioural science and employs human-centred methods to improve immunization outcomes. Includes a 170 page field manual, process map, and workbook with tools. Its process overview poster provides guidance on who to involve and expected time investment for each method in the process.

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]]> EAST: Four Simple Ways to Apply Behavioural Insights https://oecd-opsi.org/toolkits/east-four-simple-ways-to-apply-behavioural-insights/ https://oecd-opsi.org/toolkits/east-four-simple-ways-to-apply-behavioural-insights/#comments Wed, 20 Feb 2019 15:33:19 +0000 https://oecd-opsi.org/toolkits/east-four-simple-ways-to-apply-behavioural-insights/ EAST is a framework and summary of the Behavioural Insights Team's knowledge of behavioural science, developed for busy policymakers. It is based around principles of making actions Easy, Attractive, Social and Timely (EAST) applied to a 4-step process: 1. Define the outcome, Understand the context, Build your intervention, and Test, learn, adapt.
It is a more simplified version of the publisher's prior MINDSPACE framework. The resource includes overall guidance and case studies.

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]]> https://oecd-opsi.org/toolkits/east-four-simple-ways-to-apply-behavioural-insights/feed/ 8 MINDSPACE https://oecd-opsi.org/toolkits/mindspace/ https://oecd-opsi.org/toolkits/mindspace/#comments Wed, 20 Feb 2019 15:33:19 +0000 https://oecd-opsi.org/toolkits/mindspace/ The MINDSPACE report is used by the Behavioural Insights Team as a framework to aid the application of behavioural science to the policymaking process. It is a predecessor of the more simplified EAST framework. It describes four actions that should underpin government‟s attempts to change behaviour: Enable, Encourage, Engage and Exemplify. It includes a users guide for understanding what affects human behavior and describes the MINDSPACE framework through several case studies.

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]]> https://oecd-opsi.org/toolkits/mindspace/feed/ 4 Designing for Behaviour Change Toolkit https://oecd-opsi.org/toolkits/designing-for-behaviour-change-toolkit/ https://oecd-opsi.org/toolkits/designing-for-behaviour-change-toolkit/#comments Wed, 20 Feb 2019 15:32:08 +0000 https://oecd-opsi.org/toolkits/designing-for-behaviour-change-toolkit/ This toolkit outlines Bridgeable’s approach to harnessing behavioural economics (BE) to design better products and services that nudge user behaviour. It combines a service design approach with a BE approach, with the caveat that BE helps identify and tweak pivotal moments of decision making but not overall user experience or strategies.
The toolkit includes an overview of BE as well as an ideation and testing framework incorporating BE principles to move from a current state to an idea future state. A basic knowledge of service design is helpful for approaching this toolkit.

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]]> https://oecd-opsi.org/toolkits/designing-for-behaviour-change-toolkit/feed/ 2 The Brains, Behavior & Design Toolkit https://oecd-opsi.org/toolkits/the-brains-behavior-design-toolkit/ https://oecd-opsi.org/toolkits/the-brains-behavior-design-toolkit/#comments Wed, 20 Feb 2019 15:32:08 +0000 https://oecd-opsi.org/toolkits/the-brains-behavior-design-toolkit/ The toolkit is designed to be both informative and actionable - helping integrate the latest research in human behavior and decision making into practice. The toolkit features five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems.
The toolkit includes:
Reference Cards: behavioral economics research findings organized and described
Concept Ecosystem Poster: the relationships between concepts
Irrational Situations Guides: when people act irrationally, what to look for and how to design for these situations
Strategy Cards: ways to design for the irrational mind
Loss/Gain Worksheet: understanding and designing
for trade-offs

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]]> https://oecd-opsi.org/toolkits/the-brains-behavior-design-toolkit/feed/ 1 ideas42 A/B Testing https://oecd-opsi.org/toolkits/ideas42-a-b-testing/ https://oecd-opsi.org/toolkits/ideas42-a-b-testing/#comments Wed, 20 Feb 2019 15:32:08 +0000 https://oecd-opsi.org/toolkits/ideas42-a-b-testing/ An A/B test measures and compares the effectiveness of different versions of a program feature, service, or communication. This interactive tool helps users prepare for A/B tests, create random assignments of users to A or B, and helps users analyse which was more successful. The publishers suggest that this approach can be used by governments to optimize outreach materials, communications and engagement, program features, and processes (e.g., applications, payments).

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